INOVASI E-COMMERCE UNTUK OPTIMALISASI PROSES KONSUMEN, PRODUKSI, DAN PEMASARAN BAGI PELAKU UMKM
Keywords:
E-commerce, Business Optimization, Consumer Management, Production Efficiency, Digital MarketingAbstract
E-commerce technology enables efficient online transactions, providing customers with a convenient and efficient purchasing experience. In terms of production, e-commerce information systems can be integrated with production management, enabling monitoring of the production process, optimizing production efficiency and reducing the risk of stock shortages. E-commerce technology also opens up opportunities for more sophisticated marketing strategies, as MSMEs can utilize consumer data analysis, increasing customer appeal and ordering and sales. E-commerce technology facilitates direct interaction between consumers, fostering closer relationships and improving customer experience. The development of e-commerce technology has significantly increased the effectiveness and efficiency of MSMEs specifically in the fried chicken sector, enabling them to compete in the digital business era. The purpose of this study is to develop an E-Commerce information system in the "Maju Makmur" Kalasan fried chicken industry center that manages MSMEs fried chicken. The research method is a prototype model. This model starts from data collection, system design and testing. The stages of the prototyping development model consist of: communication, rapid planning, rapid modeling, construction, and delivery. The results of this study are a web-based system to optimize consumer, production, and marketing processes in order to increase operational efficiency and market access through an online platform.
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